Floral Design by Yukiko

Artistry and business of flower arranging – ikebana and contemporary design

“BUY NOW” Buttons:

with one comment

They’re Ugly, They’re in-your-face, They Save You Time –

     So Why Not Use Them?

When we first added PayPal to our Floral Design we had mixed emotions about including the “Buy Now,” or shopping-cart, buttons on our pages. 

  • The e-commerce doctrine of the day told us “you really must, MUST have an electronic shopping cart” taking orders 24×7 and spewing marketing statistics out the back end.
  • But they were ugly then and they’re still ugly now.  More importantly, these crass buttons detract from the upscale elegance of Yukiko’s floral designs.  Yes, but every floral website had such buttons, so all customers were conditioned to expect them.
  • Well, that was then.  Now we find more of our clients prefer to call us up and talk us through some of the pictures on the website.   They ask about seasonal materials, discuss design suitability for various occasions, budgeting, and a bunch of other ideas.  

Some could get what they want from a “BUY NOW” button.   But it wouldn’t be the same, would it?

Got thoughts about our “BUY NOW” buttons?  Let us know, or try the “COMMENTS” button (above).

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Written by Peter

December 11th, 2009 at 4:44 pm

One Response to '“BUY NOW” Buttons:'

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  1. Your comments here will show to all viewers.

    If you’re more comfortable with a private comment, drop us an e-mail or, yes, give us a call.

    Peter

    11 Dec 09 at 4:58 pm

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